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College

Communicating With Gen Z is Hard. Here’s Why

I was on a phone call with a prospective client the other day, and one thing kept popping up: communicating with Gen Z is difficult. This point got me wondering why is that? I did some research and what I found was they are overall critical of higher education and the value it offers. Let’s…
College

How the College Search Has Changed and What You Can Do

As I’m sure you do, I read a lot of articles on how the college search has changed and how students today are researching institutions. Two pieces I found on LinkedIn by bestselling author Jeff Selingo recently caught my attention. In his piece about how Gen Z is impacting changes in the application process he…
College

Does Your Student Recruitment Program Make the Grade?

In a recent report by Nucleus Research 72 higher education decision makers were asked about their top challenges. Unsurprisingly, financial viability/budgeting and enrollment were at the top of the list. The report went on to ask them to grade the performance of their efforts across the student lifecycle. What stood out was that respondents only…
College

How college recruiters can appeal to Generation Z

So you’ve spent years studying the ins-and-outs of Millennials. You can reference every Kylie and Kim meme, know exactly how to pronounce Acai, and some folks even call you the Millennial whisperer. However, just like radio vs. Spotify and lettuce vs. kale, Millennials are no longer the kings of college recruitment. There is a new…
College

What is a Messaging Framework and How to Develop Yours

If you want to lose faith in the running of your organization, try this exercise. Go around to each person and department in your institution and ask them these two questions: Who are we? What do we do? If you get a bunch of different answers and discover a major identity crisis. We’ll show you…
College

How to Create a Successful College Recruitment Plan

Hundreds of years ago, the great prophets of the world predicted all the things that would happen in the future. Unfortunately, they completely missed a significant one. In 2018, universities and colleges across America wouldn’t be harnessing the full power of digital marketing. As college enrollments continue to decline for the sixth straight year, it’s…