In a recent report by Nucleus Research 72 higher education decision makers were asked about their top challenges. It won’t shock you that financial viability/budgeting and enrollment were at the top of the list.
They went on to ask them to grade the performance of their efforts across the student lifecycle. What stood out was that respondents only gave themselves a C+ in recruiting and admissions, clearly demonstrating a need to find ways to improve and optimize results.
But one cannot view these two questions and answers independently. Instead they must ask themselves how they can improve recruitment programs to overcome challenges related to ROI on budgets and enrollment.
So let’s talk more about poor performing recruitment programs. As a professional in higher ed you’re already aware that today’s students have a whole new set of expectations. They want to research schools their own way and are seeking information on their own terms. They want to get the best possible representation of an institution’s culture, and what differentiates them from other schools. To support this colleges and universities are leveraging photos, videos, and some even have virtual tours. But this is 2019, and those tactics are totally 2009!
YouVisit began as a virtual tour company, coincidentally enough in 2009, but has since reinvented our platform to meet the needs of students in 2019. Our experiential content platform integrates photos and videos into 360 degree video and photography. The platform allows you to combine all sorts of visual assets into one new super asset that Gen Z loves.
Viewers have the ability to see what they want to see, converting a linear communication (video & virtual tours) into a ‘choose your own adventure’. And immersive experiences do more than just drive engagement, they deliver participation. They evoke powerful emotions and enable institutions to effectively communicate their story, differentiate, and connect with students.
But this is about improving the performance of recruitment programs. So to demonstrate the value an immersive experience can deliver, in 2018 institutions with immersive experiences saw a 22% higher conversion rate than those who simply had virtual tours.
So if you want to get your recruitment program grade up from a C+ to an A+ go ahead and contact us. We would love to discuss how YouVisit’s platform can help you overcome the top challenges in higher ed today.