What is Super Content and How Can It Generate Conversions?

You may have heard of super content and how it makes us unique, but are unclear what that means. Our website describes super content as weaving multiple media types into one single asset, transforming traditional photos and videos into immersive and interactive content. Let’s unpack this statement to give you a better idea of what the value of super content is.

An Idea For Now

At YouVisit, we wanted a better way to serve our customers and allow them to show more to prospective students. What we found was, while each piece of content is a valuable sentence of your story, no single piece alone could tell the whole story.

This insight resulted in a revolutionary way to transform your existing content into super content. What this allows you to do is combine each sentence of your story to show the whole picture.

How It Works

Our super content builder allows you to use either a traditional or 360 photo as the foundation of your destination. Pictures, videos, and other various types of media can be layered right on top of the original image. The result, super content, has multiple layers of individual content that seamlessly become one cohesive interactive experience. This newly created content can be embedded on your website to show prospective students more when visiting your page.

A Closer Look

Start with a 360 picture of campus as the foundation of your destination. Add an image of a unique event that happens every year on campus to live on top of the base picture. Now, when viewing the super content, a student can interact with this newly created image hotspot by clicking on the added layer and getting a closer look at campus life.

The layers are what turn your traditional content into interactive and immersive content. A flat image shows a snapshot of a place in time, but layering on more content adds depth and perspective. Each additional piece of content added to the base of a destination allows prospective students to get a clearer picture of the unique story you are trying to tell.

Why It Matters

Prospective students want more information before making decisions than previous generations, and that’s exactly what super content does. Showing students more leads to more knowledge and higher conversions. Every school has a story that is uniquely theirs. This is a way for students to know that story.