This state-of-the-art, 1,556-square-foot facility enables us to conduct sophisticated, multidisciplinary behavioral research. The space includes two lab rooms, an observation room, a focus group discussion room, a waiting room, and three rooms to conduct in-depth interviews. The lab is equipped with 27 workstations (22 in lab rooms and five in the observation room) along with cameras and audio/video equipment to record from every workstation and conference/meeting room. The lab contains advanced analytical hardware and software to design and conduct complex research studies and analyze the data. It features hardware and software to record and analyze eye movements (eye tracking), facial expressions, voice and text, biometric responses including heart rate, body temperature acceleration, and skin conductance, etc., and response time. The two lab rooms and the conference room have advanced environmental controls (lighting and temperature) so that studies could be conducted under controlled conditions.