Virtual Reality Uses


Virtual Reality Uses

Since their inception, computers and their accompanying software have been opening new worlds to us. And while the idea has been around for decades, the latest innovation, virtual reality, has only truly gotten off the ground in recent years, as the technology finally started to make good on its promise to change the world.

Pigeonholed by many as just a new means of entertainment, for years the mainstream considered virtual reality as just a flashy new delivery system for video games and movies.

But the capacity to create (or capture) a three-dimensional space and interact with it has found a number of real-world uses beyond entertainment. Virtual reality products have been embraced across a spectrum of industries, and as demand for the emerging technology expands in coming years, we will more than likely see even more saturation.

To illustrate the point , here are just a few uses for virtual reality.

Marketing and Tourism

One of the most significant virtual reality uses is for marketing. Marketing is all about getting your brand in front of an audience, and one of the most important aspects of this is standing out from the competition. And whether they’re selling a product, a destination, or an experience, marketers have been employing VR to make an impression.

With virtual reality experiences like those produced by YouVisit, businesses are promoting hotels and destinations to travelers, recruiting students to universities, and virtually putting potential buyers in a homes or other properties.

Engineering and Design

The ability to test a design for flaws virtually can save time and money; engineers have known this for years. Ford Motor Company has been using virtual reality technology for more than 15 years in its design process, as well as to get a better idea of a driver’s experience.

“What we’re looking for is the perceived quality of vehicles, as a customer would see them,” Ford Specialist Elizabeth Baron told Forbes. “We want to be able to see the cars and our designs, and experience them before we have actually produced them.”

Not limited to scale, virtual reality also has uses in building design and construction, railway infrastructure design, and nearly any enterprise that benefits from 3D modeling.

Healthcare

Another major use for virtual reality is in the healthcare sector. Virtual reality products are being used to train healthcare providers in everything from delicate surgery, down to catheter insertion and CPR. Most recently, doctors from Nicklaus Children’s Hospital were able to visualize a delicate surgery on a four-month-old baby born with one long and a defective heart.

Virtual reality may indeed be a great delivery system for tomorrow’s entertainment, but it’s also being put to profitable use in the real world. Whether this means giving a brand a much-needed edge, slimming a manufacturer’s production budget, or giving a surgeon needed training, virtual reality is more than just fun and games.

Virtual Reality Use Cases

CONSUMER BRANDS

The device agnostic enterprise-level Aria platform allows brands such as Swarovski, Zumba, and other retail brands to directly drive sales with highly engaging 360 experiences.

brand VR Uses
CONSUMER BRANDS

CORPORATIONS

Fortune 100 clients like Pricewaterhouse Coopers, HP and Cisco engage prospective employees and showcase facilities with immersive 360° content experiences across mobile, desktop, and VR.

Corporate VR Uses
CORPORATIONS

HOTELS

As hotels increasingly fight commoditization and price-based shopping, interactive 360° allows for a strong connection with the consumer and an immersive showcase for any hotels unique setting. Key clients include: Renaissance Hotels, Red Roof Inn, and Hilton Waikiki.

hotel VR Uses
HOTELS

DESTINATION MARKETING

YouVisit is breaking new ground with destination marketing organizations like Visit Philadelphia, Visit Houston, and Visit Oakland. Virtual reality and interactive 360° experiences are perfect for travel.

DMO VR Uses
DESTINATION MARKETING

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