Virtual Hotel


Attracting new guests is an ongoing challenge. Where a polished web site and engaging social media presence were once powerful tools to help your brand get noticed, now these features are considered status quo–guests expect them, they aren’t dazzled by them. But with each advance in technology comes a new opportunity to showcase your hotel in a new, eye-catching way. One of these new trends that’s gaining buzz is a virtual hotel tour. Through virtual reality (VR) tools, potential guests can tour hotels in the most immersive way possible.

But if you’re not yet familiar with the concept, a virtual hotel tour’s benefits might not be apparent. Here’s what you need to know about virtual tours, and how they can be used as a powerful marketing tool for your hotels.

What is a Virtual Tour?


A virtual tour of your hotel goes beyond simple two-dimensional photography. Using specialized cameras and software, tour designers like YouVisit capture 360-degree images of a space, giving the viewer a uniquely immersive experience.

Virtual tours can be viewed with VR headsets like the Oculus Rift, allowing the user to shift perspective with a move of his or her head. A headset isn’t a requirement, however – simplified tours can be taken through your web browser.

The Benefits of a Virtual Tour


Virtual tours offer a number of benefits beyond traditional marketing methods, including:

Increased Bookings and ROI


To use a real-world example, Radisson has maintained statistics on how virtual tours have impacted their bottom line, showing:

A virtual hotel tour can be a powerful addition to hotelier’s marketing toolbox, providing a way to distinguish their brand from the competition. And as guests continue to make more and more of their purchasing decisions online, supplying them with valuable, visual content might make their decision easier.

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