There are numerous ways to use virtual reality to meet your business objectives. Here are the most popular.
Think you know virtual reality? We’ve pulled together some of the most surprising virtual reality facts out there. From virtual reality marketing to the technology itself, you’re certain to find something interesting.
1. Kids Aren’t the Only People Interested in VR
Both Generation Z and Millennials are interested in trying virtual reality, but Baby Boomers aren’t far behind. According to research by Greenlight VR and Touchstone Research, 64 percent of Baby Boomers have positive feelings about virtual reality.
2. Major Brands Are Investing in VR
About 75 percent of the Forbes World’s Most Valuable Brands have created some form of virtual reality or augmented reality experience for customers or employees, or are themselves developing these technologies. Given that this study was conducted in October 2015, the number is likely significantly higher.
3. Virtual Reality Doesn’t Have to be Expensive
The idea that virtual reality is expensive to produce comes up over and over from businesses interested in creating an experience. The truth is although virtual reality can be expensive, it isn’t always expensive. Like most things, virtual reality’s price greatly depends on the scope of the project. Companies can spend hundreds of thousands of dollars investing in the technology. However, other companies like YouVisit can create the same type of experience with costs ranging in the low to mid five figures.
4. ‘Virtual Reality’ Was Coined in 1987
While immersive experiences (depending on the definition) have been around for decades, the actual term most people use to describe them is relatively new. The term “virtual reality” was conceived by Jaron Lanier in 1987, during an intense period of research around this form of technology.
5. Virtual Reality Doesn’t Replace Real Life
Strapping on a virtual reality headset is an amazing experience. In fact, it’s so realistic that you almost feel as if you’re visiting a location or taking part in an activity. But the key word in this sentence is “almost.” Virtual reality isn’t meant to replace real life, but instead enhance it. One of the best examples of this is how the travel industry uses virtual reality. For destinations and hotels, virtual reality is a research tool that enables potential guests get a glimpse of what it would be like to visit or book a room.
6. Some of the Best Applications Have Nothing to Do with Gaming
Typically, when people think of virtual reality, they think of computer games. This is unfortunate, because some of the best and most interesting virtual reality experiences out today have nothing to do with gaming. There are virtual reality travel experiences, virtual reality documentaries, and much, much more.
7. Google Cardboard Was a Side Project
The Google Cardboard platform was developed by David Coz and Damien Henry. The two engineers developed the project as part of Google’s”innovation time off” program in which engineers are encouraged to spend 20 percent of their time working on projects that interest them. Thankfully, Google backed the project, and Google Cardboard is now one of the cornerstones of scalable virtual reality.
8. Virtual Reality Has ROI
While it might feel as if virtual reality has been around forever, it’s still a relatively new technology. This has caused some businesses to question whether virtual reality is actually beneficial. The truth: of course virtual reality has shown to have positive ROI. British travel group Thomas Cook reported a 190 percent increase in tours booked to New York City after offering a virtual reality experience of the city in their stores. Amnesty International reported a 16 percent increase in direct-debit donations brought on by its VR campaign.
9. Healthcare Is Big on Virtual Reality
From diagnostics to treatment to practicing difficult surgical procedures, health care institutions are incorporating virtual reality into many facets of the industry. By combining diagnostic images from CAT scans and ultrasounds, health care professionals are able to use software to create 3D virtual models to help surgeons decide the best locations for surgical incisions and prepare for surgery.
10. The U.S. Government Loves VR
Both NASA and the U.S. military are investing in virtual reality. NASA uses the technology to try to connect engineers with the devices they send into space. Using the Oculus, and motion sensing equipment from the Xbox One gaming console, NASA engineers are developing ways to control a robotic arm with gestures made by the operator here on Earth.
The military uses VR to train soldiers before they are deployed. The simulated scenarios provide opportunities for teams to work together in immersive, realistic environments to better prepare them for the chaos of combat.
11. Virtual Reality Travel Is Exploding
Who hasn’t wanted to walk down the streets of Venice, or escape to a tropical climate during a particularly rough winter? Some with a travel bug may find that they can partially feed their need for travel through virtual reality. In the fall of 2015, Marriott boasted about its ability to transport clients from London to Maui in 90 seconds, thanks to Oculus. The concept behind the campaign was that people would be inspired to travel, and book with a Marriott hotel.
12. No Single Person Invented Virtual Reality
Virtual reality enthusiasts can’t point to a single person who is responsible for the creation of VR. Instead, many people contributed to the technology’s growth. There are at least five people who can lay significant claim to the title: Morton Heilig, Jaron Lanier, Douglas Engelbart, Ivan Sutherland, and Myron Krueger.
YouVisit is an immersive technology company powered by Aria, the leading enterprise platform that enables brands and organizations to engage and convert audiences through interactive 360 experiences.
YouVisit combines the power of Aria with an award-winning production studio to drive measurable results for over 800 clients across mobile, desktop, and VR.
For more information visit Our Services.