Insight

How Quaint Alexandria, VA Charms Visitors with a Virtual Tourism Marketing Strategy

Alexandria Tourism Marketing Strategy


Visit Alexandria is the nonprofit tourism marketing organization for Alexandria, VA. Located less than 30 minutes away of the nation’s capitol, Alexandria boasts more than 200 independent restaurants and boutiques alongside intimate historic museums and new happenings at the waterfront.

While Alexandria’s proximity to Washington, D.C. makes it easy for tourists to visit two cities in one trip, it also means the city needs to “compete” with D.C. to attract guests. That’s why Visit Alexandria partnered with YouVisit to showcase the city’s landmarks and amenities with immersive 360-degree content.

The virtual tour is viewable across mobile, desktop, and VR–and includes interactive 360-degree photos, videos, and guided narration. The experience showcases more than 20 local attractions, including the historic Captain’s Row, Mount Vernon recreation trail, King Street restaurants, the stunning waterfront vista at George Washington’s Mount Vernon, and historic sites like the Stabler-Leadbeater Apothecary Museum.

“360 and VR are increasingly what travelers are thirsting for. We’re proud to be among the early adopters at the forefront of this new trend.” –Patricia Washington, president and CEO of Visit Alexandria

“360 and VR are increasingly what travelers are thirsting for,” says Patricia Washington, president and CEO of Visit Alexandria. “According to a 2017 study by Destination Analysts, more than half of travelers surveyed said they would be interested in using VR for travel inspiration. We’re proud to be among the early adopters at the forefront of this new trend.”

Visit Alexandria’s new virtual tour not only captures the city’s historic beauty, it also features built-in CTAs to drive physical visits and help tourists plan their trip.

Browse the experience for yourself below, then learn more about YouVisit’s virtual tours for DMOs and travel marketers.

Virtual Tour

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