The virtual campus tour we created for the University of Virginia (UVA) is unique, because our client wasn’t the school administration — it was a student group.
We had the opportunity to survey over 100 high school guidance counselors at last year’s NACAC National Conference. We wanted to find out how and when they use virtual tours and VR to help their students choose the colleges to which they want to apply.
Here’s what we learned.
VR is a powerful way for high school students to find the right school for them. And VR is an immensely effective way for schools to attract high-quality leads. Our current roster of education clients see yield rates up to 100% higher than rates from their traditional marketing efforts. And typically, the revenue from a handful of new freshmen who come in through your VR tour will more than cover the cost of producing the experience.
To learn more, download the eBook we created exclusively for admissions professionals, Driving Results with Virtual Tours. And don’t forget to stop by our booth at this year’s NACAC Conference, September 14-16 in Boston, MA.