CORPORATE CASE STUDY:
The Weather Group

About the Client

The Weather Group operates The Weather Channel, a U.S. cable and satellite channel featuring 24/7 weather-related news and analysis. The channel is available to 88 million households.

About the Client

Objectives

To increase ad sales with a compelling and immersive agency-focused sales presentation. The channel also wanted to demonstrate how they’re using augmented reality during their broadcasts to better tell the story behind the weather.

Objectives

Challenge

The channel’s sales process relied on flat PowerPoint presentations that didn’t fully capture the magic of their transformative work with advertisers.

Challenge

Solution

The Weather Group partnered with YouVisit to create an immersive virtual-reality experience hosted by the network’s on-air meteorologists.

The experience illustrates the channel’s recent massive growth among millennial viewers and their weather-triggered advertising and branded-content opportunities.

Solution


View the experience

The Weather Group’s interactive virtual media kit helps potential advertisers appreciate the full value in a partnership with the channel by offering a comprehensive view into their audience demographics, cutting-edge technologies, and world-class operations team.

Virtual Tour

Book a demo

Book a demo Find out how a YouVisit-powered virtual tour can revolutionize your online conversions and engagement. You’ll learn:

  • Industry-specific use cases
  • Service and feature offerings
  • Project timeline and cost


About YouVisit

YouVisit works with 800+ clients to drive business results and engage consumers with interactive 360° experiences. Our proprietary Aria platform drives in-experience conversions across mobile, desktop, and VR for brands including Swarovski, Hilton Hotels, Cisco Systems, and Microsoft. Learn more.

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