DESTINATION MARKETING CASE STUDY: Visit Houston

About the Client

The Greater Houston Convention and Visitors Bureau (GHCVB) is the sales and marketing arm of Harris County and Houston, Texas. Its mission is to drive business to the city via conventions, tourists, film projects, and more.

About the Client

Objective

To increase physical visitation by positioning Houston as a vibrant, forward-thinking community. The GHCVB wanted to dispel the clichés of cowboys and cattle and show the city’s diversity, thriving arts scene, and over 56,000 acres of parks and greenspace.

Objective

Challenge

Before YouVisit, Houston's web properties suffered from low engagement and conversion rates, with few opportunities for potential visitors to explore the city's diverse offerings.

Challenge

Strategy

Leverage the power of immersive 360° to increase tourism and boost physical visits.

Strategy


View the experience

Houston’s virtual tour inspires physical visits with immersive 360-degree panoramas and videos that show off the city’s unique travel offerings. The tour helps potential visitors explore Houston as if they were actually there, and helps bolster conversions with built-in CTAs.

Virtual Tour

Get the full results

Download the complete case study for detailed results and to find out how Houston:

  • Doubled website engagement
  • Dramatically improved conversion rates
  • More