Founded in 1933 by Albert Einstein, the International Rescue Committee (IRC) is a humanitarian aid agency which responds to the world’s worst humanitarian crises.
With the conversion and analytical power of the proprietary Aria platform, YouVisit created Four Walls, a 360-degree virtual experience documenting actress/activist Rashida Jones’ trip to Lebanon to meet Syrian refugees. It's the IRC's first immersive experience.
YouVisit's cameras capture life in makeshift tent camps and mold-ridden buildings. Jones' conversations with refugees reveal their frustration of living in limbo and not knowing when—or if—they would be able to return home.
IRC wanted to launch a PR-able campaign that went beyond the realm of their traditional 2D video presentation to better personalize the plight of the refugees it helps, drive awareness, and increase donations.
Flying in donors to Lebanon was costly and not scaleable. Additionally, a cluttered media landscape made it difficult for the organization to attract attention to the issue.
After analyzing the IRC's needs, we aligned on leveraging the power of immersive 360° content to forge an emotional connection with viewers to attain the desired outcomes.
Four Walls takes viewers inside life as a Syrian refugee in Lebanon with immersive 360-degree panoramas and videos. The experience creates an emotional connection with the viewer, who can then take action by making a donation via built-in CTAs.
|Download the complete case study for detailed results and to find out how the IRC: