Atelier Swarovski is a luxury brand that collaborates with high-profile designers. Masterpass is Mastercard's mobile payment system, which enables fast, simple, and secure payments from your computer or mobile device.
In partnership with YouVisit, Swarovski and Mastercard teamed up to create an immersive v-commerce shopping experience to promote the Swarovski 2017 Home Décor product line.
To drive awareness of the 2017 Home Décor collection in a realistic and immersive setting.
Traditional ecommerce shopping experiences present products using flat 2D media, which limits the extent to which a shopper can evaluate an item before purchase.
This was a particularly salient challenge for the Swarovski 2017 Home Décor collection, which features one-of-a-kind crystals that are difficult to assess through traditional media.
Swarovski and Mastercard partnered with YouVisit to create an interactive VR shopping experience. Consumers can view the pieces in an immersive setting allowing them to better visualize how the pieces will look in their home. Shoppers can then seamlessly purchase an item using Masterpass.
|Find out how a YouVisit-powered virtual tour can revolutionize your online conversions and engagement. You’ll learn:
YouVisit works with clients to drive business results and engage consumers with interactive 360° experiences. Our proprietary Aria platform drives in-experience conversions across mobile, desktop, and VR for brands including Swarovski, Cisco Systems, Hilton Hotels, and Microsoft.