COLLEGE ADMISSIONS CASE STUDY: MASSART

About the Client

Massachusetts College of Art and Design (MassArt) is an independent public college and leader in art and design education since its founding in 1873. It's the first U.S.-based art school to grant an artistic degree.

About the Client

Objective

MassArt's primary goal was to increase applications and boost enrollment from in-state students.

Objective

Challenge

The school faced rising recruiting costs and a lack of awareness regarding the school’s impressive facilities.

Challenge

Solution

Leverage the power of immersive 360° content to showcase their unique campus to drive enrollment and web conversions.

Solution


View the experience

MassArt’s virtual campus tour helps prospective students evaluate campus facilities and determine if the school is a good fit for them.

Virtual Tour

Get the full results

Download the complete case study for detailed results and to find out how MassArt:

  • Doubled website engagement
  • Improved in-state enrollment
  • Reduced overall tuition discount (YoY)