The Evergreen State College is a small, progressive liberal arts school located in Olympia, WA. Its motto is Omnia Extares, or “let it all hang out.”
Increase enrollment while minimizing travel, marketing, and recruitment costs.
The school faced reduced state funding and declining yield rates, which created a need for more efficient marketing solutions.
Evergreen partnered with YouVisit to create a virtual campus tour localized for four distinct U.S. regions, which were identified as strategic recruiting areas.
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