COLLEGE ADMISSIONS CASE STUDY: Eastern Michigan University

About the client

Eastern Michigan University is a large public university located in Ypsilanti and founded in 1849. The school offers 200+ majors and minors and a low 18:1 student-to-faculty ratio.

About the client

Objective

The university wanted to increase the diversity of its student body by increasing international recruitment, and improve overall enrollment numbers after several years of steady decline.

Objective

Challenge

The school was overly reliant on traditional and inefficient marketing tactics, such as print advertising and catalogs, which were expensive on a high cost-per-applicant basis.

Challenge

Solution

Leverage the power of immersive 360° content to showcase their unique campus to drive enrollment and web conversions.

The school also featured its tour prominently on their homepage and admissions page, email campaigns, and social media channels.

Solution


View the experience

Eastern Michigan University’s virtual campus tour helps prospective students evaluate campus facilities and determine if the school is a good fit for them.

Virtual Tour

Get the full results

Download the case study Download the complete case study for detailed results and to find out how Eastern Michigan University:

  • Reached prospective students from all over the world
  • Met its aggressive international enrollment goal
  • Doubled its yield rate

 


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