The Weather Group operates The Weather Channel, a U.S. cable and satellite channel featuring 24/7 weather-related news and analysis. The channel is available to 88 million households.
To increase ad sales with a compelling and immersive agency-focused sales presentation. The channel also wanted to demonstrate how they’re using augmented reality during their broadcasts to better tell the story behind the weather.
The channel’s sales process relied on flat PowerPoint presentations that didn’t fully capture the magic of their transformative work with advertisers.
The Weather Group partnered with YouVisit to create an immersive virtual-reality experience hosted by the network’s on-air meteorologists.
The experience illustrates the channel’s recent massive growth among millennial viewers and their weather-triggered advertising and branded-content opportunities.
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